Main Content
Marketing & Media
My Philosophy
What I Believe
My Experience
Results-oriented marketing professional with 8+ years of experience across all disciplines: brand strategy, media, digital marketing, strategy, operations and creative. Retail & E-Comm expert with additional exposure to CPG, real estate, software, consulting and professional services. Extensive strategy experience across all digital channels: SEM/PPC, CSE, PLA, Email, Onsite Media, Remarketing, Affiliate Marketing, Programmatic Display, and Social Media.
Servant Leadership
Built and managed a team of 30+ marketing professionals through hands-on leadership, recruiting and mentoring. Willing and able to provide 360* references from multiple organizations.
Budget Management
Managed department budgets as large as $40MM/year and media budgets as large as $200MM/year. Identified and eliminated 10% budget waste via audits.
Creative Development
Led creative development (print, web, digital, audio, video) and drove messaging strategy for multiple brands. Created accountability model; improved department efficiency by 25%.
Media Planning & Buying
Planned, purchased and executed over $1 billion in media across 400+ programs, including two holiday programs for the world’s largest retailer.
Recognized High Performer
Received 11+ marketing excellence awards. Met or exceeded all performance goals 5+ years running. Speaker at the McCombs School of Business.
International Experience
Led marketing efforts in both the U.S. and Canada. Completed projects in China and South Africa. Seasoned traveler – visited over 15 countries.